The summer is rolling and so are the shifts in consumer spending. While most larger companies and retailers have the advantage of selling products year round shifting their product sales to accommodate holiday spending and consumer needs. Small businesses with seasonal offerings tend to struggle in the low season with sales shortfalls, limited staff, and […]
A couple of weeks ago I had the pleasure of running around Disney World with my kids while they were on spring break. I decided that I wouldn’t take any calls, answer emails, check or post to social media. I wanted to take a full week and give them all of me! 2 years ago I […]
If you haven’t already heard or seen, Beyonce Knowles the artist, released a new single last week, performed during halftime at Superbowl 50, and consequently announced an upcoming stadium tour all within the span of 48hrs. Coincidence, I think not. The truth is Beyonce and her marketing team have their pulse on the heartbeat of […]