Marketing and Sales are the tipping point of any business. No matter the product or service without marketing and sales you have zero revenue which results in zero profit.
I know that people spend time on brand colors and all the pretty little things but have you ever known a highly successful person with a rather ugly website and design. Contrary to popular belief there are a lot of people like this.
How do they do that you might be wondering, well it all comes down to the right marketing, copy, and sales funnels.
A sales funnel is a customer journey from entry point to sale. The goal is create touch points that bring value and connect with the prospective buyer until they take action.
When you create sales funnels they build awareness, interest, and in turn cause customers to make a decision. The beautiful thing about the right funnel it serves as an automated marketing opportunity allowing you to drive traffic and sales to your business daily.
One surefire way to have explosive growth in your business is the having the ability to create ongoing clients and customers without manual input. When you create a sales funnel you instantly create a sales and marketing team that works diligently for you day and night.
Here are 3 surefire ways to create explosive growth in your business through sales funnels.
1.Create a funnel that speaks to your audience – Copy is king, the goal with initial customer contact is to connect on a deep level with your customer. The words, tone, and depth with which you speak in your funnel will make this happen. Be sure to be clear and concise about what exactly it is you are selling and what benefits it provides.
2. Create a seamless buying process – Have you ever gone to purchase something online and it is entirely impossible to get through the buying process. You have credit card questions (which lead to concerns) the checkout pages are wonky, the process starts one way and ends another. This is the quickest way to lose potential customers. Make the process so seamless that they have their credit cards out and in hand before the ever arrive at the checkout point. Lead customers into a buy with easy to read call to actions on each sales page, include info on refunds/returns, and be sure to include a confirmation of sale.
3. Include upsells/downsells/discounts – The best part of having an automated sales funnel is well the ability to sell. This is not the time to be shy, you have brought the customers to the finish line its time closeout strong. Be sure to include upsells to bring in extra profit on top of your original sell and discounts/downsells to capture those customers who may not be quite ready to make a full purchase. The goal here is to close, because it’s far easier to resell to a current customer than a perspective.
I personally use Clickfunnels all in one suite for my salesfunnels and love them. If you want to try them out for free you can do so by clicking here.
They are a great way to start creating amazing funnels that will transform your business to a money generating machine.